14 May 2007

Note to World: You are NBC’s bitch!

If anyone needed proof that the United States controls the Olympics, this is it.

Today at its network upfront presentation in New York, NBC Sports Czar Dick Ebersol said that they didn’t want to deal with having taped delayed events in Primetime even though Beijing is half the world away. So, what did the network that pays more TV rights fees than another country’s rights holder combined do? They simply got the Chinese to hold key events in the morning so that they would take place while Americans are watching in Primetime. That’s right, all Swimming and team Gymnastics finals will take place live in the evening – well, live in the evening in America.

While this is a great win for NBC, you have to wonder about a global sporting event that moves the starting times of its events for the good of one country half way around the world. You would think that after all the preparation China has put into the games it would schedule its events around the time that best suits itself and the athletes competing in the games.

However, while that is what would be done in Europe, China is more concerned for putting on a show for the world than it is putting on a show for its own people, and thus I doubt garnering a pro-American event schedule was that hard.

Well, America, take some pride in the fact that its TV still rules the world.

8 comments:

Larry Brown said...

Gymnastics and pancakes, doesn't get any better than that.

Anonymous said...

Somebody send Dick Ebersol the Internet for Dummies book.

Internet commercial-free viewing of the Olympics will be at an all time high since so many dodgy streams originate from China anyway.

People won't be sitting through the Devastating Personal Tragedies, horrid synth music and NBC's flag-waving no matter what time the event is staged.

Anonymous said...

That's good, because I doubt NBC will be offering any video of its own. Until, of course, 48 hours have passed and all the affiliates and sponsors have signed off on it.

Anonymous said...

Actually, the World Cup has always done this, only in this case for Western European soccer fans. When the US hosted the World Cup in '94, American soccer fans were subjected to midday summer heat in Orlando so that Euro fans could watch the games live in prime time. It's not just us.

Anonymous said...

Where have you been? They decided this last year.

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