In 1964 The Beatles flew over from England and conquered America. Now, 43 years later, David Beckham and his handlers are hoping for the same thing. The initial results of the publicity seem to be paying off, and perhaps Beckham's 5-year, $250 million contract isn't looking so bad after all.
Beckham's move to the Los Angeles Galaxy is already filling up the team's coffers. He hasn't even played a game yet, and the team's new jersey was only officially announced today. Nonetheless, over a quarter of a million jerseys have already been pre-ordered sight unseen.
"We're already well over a quarter of a million units that were ordered ... without knowledge of what they were going to look like," Galaxy president Alexi Lalas told the club's website.As a frame of reference, Real Madrid sold over one million Beckham kits during his first six months with the team. And considering Beckham has yet to appear in a Galaxy uniform, that number may not be unobtainable.
"We will look to do significant numbers and historic numbers not just with an MLS context but with an international jersey context," he added.
The Beckham hype train has already appeared on the covers of Sports Illustrated and W Magazine. The next big events for the star will be his introduction tomorrow, and his first game in a friendly against Chelsea on July 21. Now that MLS and the Galaxy have done everything for him aside from naming the league after him, it's high time for him to start scoring some goals.
(HT: T.J. Hunter)