The Boston Red Sox took out a quarter page ad in today's Variety to congratulate Matt Damon on his getting his star on the Hollywood Walk of Fame. Defamer points out that pal Ben Affleck is likely to be quite jealous. But Lisanti's missed the real issue here. In Hollywood it doesn't matter how much you actually like someone. Your love instead is indicated by how big your ad is in the trades. So next time Sox, when it's Affleck's turn, make it a whole page.