06 August 2007

Chaminade's Logo Contest Answers "What's A Silversword?"

Chaminade University of Honolulu is probably best known for hosting the annual Maui Invitational basketball tournament during Thanksgiving week of each year. As part of their hosting duties the Chaminade Silverswords are allowed to have their own squad participate in the tournament, which is inevitably a mismatch, as well as a 30-point spread. But this year Chaminade wants to get crushed in style. They want a new logo. And they're having a contest to do so.

Any logo submitted should be simple but captivating, clearly recognizable, and possess the ability to have a future mascot tie-in. The logo will be used on all promotional and developmental materials, the www.goswords.com website, branded merchandise, athletic uniforms, and coaches attire.

In addition to artistic exposure, the winner of the Logo Contest will either receive a trip to the 2007 EA Sports Maui Invitational, where the new logo will be revealed in a halftime ceremony, and $200 spending cash or a $500 cash prize (to be chosen by winner).
And what is a silversword, you might ask? It's proper name is Argyroxiphium, and is a small genus of five species in the sunflower family. But the Chaminade Argyroxiphium doesn't sound very inspiring, does it? Some say the plant gets its common name due to its long, narrow leaves and silvery hairs. Chaminade has a different reason:
The flowers of the exotic plant are said to resemble the cross, the symbol of Christian faith. The Silversword grows up to 20 years before it produces a single, one to nine foot tall flower.
Whatever the reason, graphic designers and sports fans should be interested in this innovative approach. It's rare that sports teams and universities even take into consideration what the fans have to say. But in this case, they're leaving it up to the fans. Chaminade has made a smart move here, as they've activated their loyal (but small) fan base.

(HT: Uni Watch Blog)

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