Football season is coming up, and if nothing else it means few months full of great beer commercials. And to whet our August appetite Coors Light has signed former Arizona Cardinals head coach Dennis Green to appear in its famed mock press conference spots.
Coors started the campaign last year, when they aired ads featuring real-life press conference footage from former coaches Mike Ditka, Dick Vermiel and Jim Mora answering questions from some Coors guzzling fans. After Green's historic outburst last year after a loss to the Bears, YouTube was immediately filled with people's own versions of the ads featuring Green. See below:
So the real question is, will Green's press conference footage be featured in the spots? It may not be that easy.
The problem, according to people familiar with the matter, is that Mr. Green's anger after the Monday night meltdown was so pyrotechnic that Coors and longtime agency DraftFCB are having a hard time crafting it into an ad that will pass the collective muster of Coors Chief Marketing Officer Andrew England, the NFL (which has veto power over ads as part of Coors' sponsorship agreement), and Mr. Green himself.This must happen. If ever there was a perfect man to sell beer, it would be Green and his rant. Coors and their ad agency DraftFCB are hard at work creating the right ad, but it's simple. The script is right there.
Efforts to make an ad out of the rant are said to be continuing.
"They are what we thought they were!" he screamed, repeatedly, of the Bears while pounding the podium, in response to no apparent question. "If you want to crown them, crown their asses. ... They are what we thought they were and we let 'em off the hook!" A fuming, heavy-breathing Mr. Green then stormed off the podium.Green may have a career record of 117-102-0, but we know what he'll always be known for. So it's time to embrace his legacy, and make it an ad!