It may not have been as bad as the infamous Heidi Game, but yesterday’s snafu by Rogers Cable of Canada is pretty close. Rogers Cable customers in Ontario who tuned in yesterday expecting to see Game 3 of the Angels-Red Sox series got a big surprise.
Rather than seeing the Red Sox crush the Angels, viewers were shown the Best Damn Hooters International Swimsuit Competition. There was no Big Papi in HD, but instead bikinis (129 bikini-clad women, in fact). Normally the baseball-viewing segment of the population would be amenable to swimsuit competitions, but come on – this is the playoffs!
The folks at Rogers seemed to have good intentions, but somehow their logic was flawed...or just too confusing for even them to figure out:
Ontario viewers who didn't have the Sportsnet four-channel digital package were to get baseball at 3 and 6:30 p.m. Those who wanted to watch the 4 p.m. NFL game could watch one of Sportsnet's digital feeds.
With the switch still stuck, Sportsnet showed Ontario viewers the 4 p.m. 49ers-Ravens NFL game. It did so, incidentally, without even hinting that anything had gone wrong. That led to the second kick in the teeth for Ontario baseball fans.
The football game, a real snoozer at best, ran into the Yankees-Indians game. So not only did Rogers customers miss an entire game, they lost out on the second game's first two runs.
It seems that yesterday was just a bad day for all of the Canadian sports networks. CTV didn’t fare much better than Rogers.
In the US, these kind of mistakes would have incited the kind of hatred and anger usually only reserved for Steve Bartman. But since it happened in Canada, there was but one newspaper article about it. Rogers and CTV are lucky to be operating in Canada, eh?
For example, the Seattle Seahawks were deep in Pittsburgh territory yesterday with 12 seconds left in the first half when the CTV picture broke up.
Suddenly, a couple of commercials appeared, or more accurately, a commercial and a half. When CTV got us back, the half was over after an apparent interception.