The Colorado Rockies’ recent success has galvanized the city of Denver, and the purple fever is in full effect. Even Frontier Airlines, the official airline of the Colorado Rockies, is doing its part to support the team. The airline is negotiating to be able to let its passengers watch the Rockies in the NLCS and potentially the World Series.
"We are 95 percent there," said Frontier spokesman Joe Hodas. "It's not a done deal."It’s a potential sweet sigh of relief for Rockies fans who unwittingly booked their travel during the playoffs (although who could have predicted their success?), as well as airline passengers everywhere. All too often airlines raise prices while taking away amenities. Yet here we have an example of the opposite. Frontier is trying to do something for its customers...just because.
"We are aggressively trying to make this happen because there's nothing we would like more than to be able to share the Rockies with all our passengers, and ... we are the official airline of the Rockies, so all the more reason," Hodas said.So add Frontier Airlines to the win column, if just for today. Too often a corporate sponsor is just that – a sponsor looking for signage and association. But Frontier is also a fan. And with their actions they’ve made a smart business move that also jives for its customers.