Technology provides us with great advancements, and improves the quality of life every day. Today it also provides us with some awkward moments.
Some very interesting information has come from the Online News Association conference going on in Toronto. The technology at hand is a “heat map” that tracks eye movements across a web page, showing which parts a reader focuses on. The study found that the top-right corner of a page is a dead-zone for eye traffic.
But more interesting than that is the heat map for a picture of George Brett.
Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.Private anatomy? What? It's an anomaly, you might say. But think again. Researchers Laura Ruel and Nora Paul have backup. In fact, Men tend to fixate on the same areas of animals as well, as found when the subjects were asked to browse the American Kennel Club website.
Somewhere a TBS executive has just figured out how to make next year’s baseball playoffs more watchable, and I’m scared.