05 November 2007

Win Or Lose, A Goody Bag For Nets Opponents

Attendees of prestigious awards shows and festivals have long been the recipient of goody bags stuffed with expensive items. In fact, such swag is usually the norm, and expected. And now this trend has leaked over to its first NBA team, the Nets.

Izod Arena, formerly known as Continental Airlines Arena has started handing out Izod merchandise to visiting players.

"It's all about being a good host, making the visiting players feel comfortable," Sirkin told The Post last week. "It's all about being a good host, making the visiting players feel comfortable," Sirkin told The Post last week.
In addition to being handed an overtime loss last week, Ben Gordon and his Bulls teammates also left Jersey with an Izod polo shirt, sweater, hat, jacket, sports shirt and fleece top. The only thing not in the bag was Izod jewelry and company stock.

I understand Izod’s wanting to extend their sponsorship and brand to the max, and get all the exposure that they can. And with that it makes sense that they’re also giving out these goodies to musical performers as well. But shouldn’t their allegiance run with the Nets? Izod Arena at its best should provide a great game-time experience for the Nets and their fans, but also the most inhospitable for their opponents. So on second thought, maybe making them wear Izod clothing might be the best way to do that!

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