Zubaz pants. It might ring a bell as the name of a blog. But the blog pays homage to something far more engrained in American culture. You remember those pants. They’re loud and obnoxious – consider them the ugliest sweatpants you could imagine. The pants that were designed in the back of a gym are making a comeback.
The original owners of Zubaz, two men from the Twin Cities have relaunched their latent brand. And while it’s possible I may have owned a pair myself growing up, you’ve got to wonder who would wear them now. But Zubaz’s brain trust feels good.
But they say there's a new generation of potential Zubaz customers out there, too young to be fazed by the embarrassing stigma still associated with the wild pants. "We know there's definitely a demand for it," co-creator Dan Stock said.If you’re looking to get your hands on some Zubaz Pants, you’ll have to go through them; they’ll only be sold through www.zubaz.com. Stock and Truax are adamant that the pants aren’t just for bodybuilders, but they’re going to need to work hard to convince some people.
"I find that really frightening," said Kellie Cameron, owner of Via's Vintage in Uptown Minneapolis. "Because the big appeal of Zubaz back in the day was because pro wrestlers were wearing them. The idea of anyone having a pro wrestler as a fashion icon is scary."They’re clearly not for everyone, but don’t flinch when you see someone walking down the street in Zubaz sometime soon.