LIO had the pleasure of interviewing Keith Law, Senior Baseball Writer for ESPN’s Scouts Inc. Keith is one of ESPN's baseball gurus, and spearheaded the coverage of the recent MLB draft. Prior to coming to ESPN, Law spent 4 1/2 years as a Special Assistant to the General Manager with the Toronto Blue Jays.
Keith's baseball work can be found via his blog and chats. His chats and his personal site give a better picture of the true Keith Law - a lover of not only baseball, but literature and fine cuisine to boot.
I traded emails with Keith over the last few days, and the fruits of our writing is below:
LIO: How did you land at ESPN? How did the evolution go from special assistant to the GM in Toronto to working for the worldwide leader?
KL: That’s a long story, but here’s the short version. I had written a bunch of freelance columns for ESPN back in 2000 and 2001, before going to Toronto. By the end of 2005, I was looking to leave the Jays and was talking to a friend at the Four-Letter who mentioned that they were looking for someone to fill the position I’m in now. And I got the gig. Wasn’t a tough decision on my end.
LIO: Your chats and columns are always full of your personality and flair. It's more than just numbers to you. With ESPN so eager to pick out great personalities, what's it going to take to get you a regular column? You've got "intellectual Sports Guy" written all over you.
KL: Nah, Bill’s got a niche – can I call it a niche? it’s humongous – that no one else could fill. I like what I’m doing for the site now: serious baseball analysis and commentary, with the occasional Page 2 bit when I have an opinion to scream about, and the more-or-less weekly chats, which I really try to keep open-ended. The chats are the key for me. They’re unedited, so I’ve got more freedom to say what’s on my mind, and can use more humor than I’m allowed to put into regular columns. They’re quick, so I often get to put things out there that weren’t long enough to make it into a column or a blog entry. And they give me a feel for what readers want – more amateur stuff? More detail on the scouting reports? Should I go see certain teams or prospects? Not to mention all the book, movie, music, and food suggestions I get. I really look forward to the chats, and I seem to be building a nice, faithful audience for them, because I’m starting to recognize the names of some questioners from week to week.
LIO: What are you reading on a regular basis, both in the sports and non-sports world?
KL: My RSS reader includes Gammons’ and Simmons’ feeds, BA’s main feed, BP Unfiltered, Carlos Gomez’ feed, D-Town Baseball (a Tigers blog run by a guy I’ve known for years), FJM, MLB Trade Rumors, Sabernomics, The Big Lead, Deadspin, Seth Mnookin’s blog, and of course LIO. I also read Baseball Think Factory’s news blog, and I’ve been a Rotowire user almost since Day One – even if you don’t play fantasy baseball (which I don’t), their updates are invaluable for keeping on top of things.
Non-sports I don’t read much online. I’m still a big Wall Street Journal fan, although I killed the print subscription when I got this job because I just don’t have the time any more. If I’m reading something that’s non-sports, it’s probably a book.
LIO: In your mind, what's the biggest issue going on in baseball aside from steroids?
KL: I’ve never thought steroids were that big of an issue, and as a fan, I really don’t give a Juan Pierre whether or not these guys used steroids or HGH or horse tranquilizers or whatever. The steroid “scandal” is about 90% media sanctimony, and I guess the only good thing there is that it gives me another point on which to rail on the mainstream sports media.
The two biggest issues in baseball to me are the seemingly intractable problem of pitcher injuries, and the totally tractable problem of penurious owners. The first one is a serious issue, because we’re getting to the point where pitchers – particularly young ones – are almost treated like disposable assets, and we’re seeing ridiculous contracts handed out to pitchers who have mediocre but existing track records because of the shortage (perceived or real) of pitching.
The skinflint owners, on the other hand, represent an easily fixable problem. The revenue-sharing system, as it is, is asinine, because it penalizes teams that run their businesses properly and rewards teams that run them poorly or that run them on the cheap. Competitive balance is innate to baseball, in my opinion, as long as you don’t have owners who are draining the profits out of their teams each year rather than reinvesting in the product. This is their legal right as owners, but it’s bad for the game.
LIO: If I were Commissioner the one thing I would change aside from steroids is:
KL: Well, aside from the stuff I talked about above, I’d get rid of or weaken the territorial rules that govern franchise locations. Everyone knows New York could support a third team – hell, they did for fifty-plus years, and now the city is bigger and just as baseball-mad as ever – and the idea that, say, the Austin/San Antonio corridor will have to pay Drayton McLane and Tom Hicks just to get a team even though the economic impact on their clubs will be slight is just ridiculous.
LIO: When I wake up in the morning the first website I go to is?
KL: I fire up Google Reader, ESPN’s main baseball page, the BTF newsblog, and my Gmail inbox. And then I spend up to an hour reading, just so I’m up to speed for the day. With all the local radio stuff I do, I need to stay on top of everything.
LIO: The LIO guys all live in LA. What's your favorite place to eat when you're here? (don't say Spago - we can't afford that).
KL: Never been downtown, actually. I was out in Long Beach for the Area Code Games last year, and the best meal I had – the place I’m most looking forward to hitting again – was Kinokawa, a small sushi joint in a strip mall near the airport. Unbelievable. I always do sushi when I’m in California – tough to get anything close to that quality on the East Coast.
LIO: Let's say our readers are going on vacation. Is there one sports and one non-sports book you could recommend?
KL: Non-sports … well, since people typically want lighter stuff on vacations, I’ll go with Jasper Fforde. The Eyre Affair is unbelievable, clever and funny, but if you don’t know classic literature you may miss some of the jokes (in particular, you need to know the plot of Jane Eyre). But The Big Over Easy is a very similar work that relies on nursery rhymes for its humor, and everyone knows those.
I’ve read some decent baseball books recently that were written by friends (Management by Baseball, The Baseball Economist, and The Cheater’s Guide to Baseball), but if you’re looking for more of a mass-appeal type of sports book, I’m no help. I can’t stand that type of book. They’re usually nothing more than 200 pages of clichés, empty player quotes, and bad writing.
LIO: Looking at the MLB Draft process as a non-expert, it seems like the system is pretty archaic (only North American players, 50 rounds, etc.) If you could scrap the whole draft system and start over, would you and what changes would you make?
KL: There’s no easy answer here. Any draft will screw the players by limiting their signing bonuses; the vast majority would get more if there was no system and all amateurs were free agents. MLB has made this worse by trying to cut slot bonuses by 10% across the board, even though revenues at the big-league level are soaring. That said, pure free agency for amateurs is undesirable for MLB the industry for a few reasons beyond cost. The draft provides organization – a single date with a widely-understood system, one that allows teams to organize their scouting around where they select in the draft. It also steers talent to the worst teams, and while that’s another example of rewarding incompetence, it’s a good way to preserve some measure of long-term competitive balance, too.
I’d definitely cut the draft to about 25 rounds, maybe even 20. The expected return on a 32nd round pick is zero anyway. I’d absolutely allow the trading of draft picks, which I think would somewhat mitigate the artificial limitation placed on signing bonuses. And I’d eliminate compensation picks for free agents, which became a complete joke this winter – a pick for Ryan Klesko? Really? Are we just handing them out on street corners now?
LIO: With the explosion in fantasy sports, it seems like everyone thinks they could be a GM. Could you give us some insight into the things a GM has to do that the average fan might not know about?
KL: That’s a great question. I got an email a few months ago from a reader who said he thought he could do a much better job than (some GM I won’t name) if he could get the chance … and I didn’t respond, because I couldn’t think of a way of doing it without mincing him into tiny pieces. Seriously – give the average fan a GM job and by 5 pm of his first day, he’ll be crying for his mommy.
A GM’s job goes so much farther than just setting the major-league roster, but that’s the part the average fan thinks about. A GM also has to run the entire baseball operations department, with five or six direct reports including the manager (of course), assistant GM, scouting director, farm director, head trainer, and maybe some special assistants, and to do that job he has to constantly be on top of everything going on with the big-league club and all of his affiliate teams, which includes a lot of crap that you don’t hear about on the outside. A GM also has to deal with the media, which even in a soft media market like Toronto is still a big time sink. A GM also has to be the liaison between baseball ops and the rest of the company – marketing, sales, corporate sponsors (all of whom want his time), PR, the team’s charitable foundation, and so on. And he has to be accountable to his boss or bosses, which (if he’s any good) means managing upwards, regularly talking to or meeting the President or the owner or both.
To be good at the job, a GM also has to have a lot of characteristics other than the ability to make trades and write comments on message boards. He has to be a leader, has to be somewhat articulate (a rule I admit is often broken) to be able to deal with the press and to make a strong impression on people in finance or with corporate sponsors, has to have some financial sense, and should be able to evaluate players, whether it’s via stats or scouting or both. He has to be able to think strategically, to craft a long-term plan while dealing with short-term realities, and to ignore the media and fans who demand this move or that. And it doesn’t hurt to be just plain smart, because a good GM assimilates information from all kinds of sources, synthesizes it, and adjusts his long-term and short-term plans accordingly. Granted, not all GMs have all these traits, but they all have some of them, even the ones we all ridicule. What we see is when a GM doesn’t have good baseball skills, and ultimately that will get him fired because results on the field matter most, but there’s a lot more to the job than that.
Anyway, that’s just off the top of my head. It is a huge job, with lots of responsibilities and pressures and none of the boundaries of time that a typical office job has – if you’re a GM, your phone will sometimes ring at 11 pm, and you have to take it. You’re accountable to everyone.