Department store promotions tied to sports team performances usually are good ways to draw in fans as customers. Take the Dutch store Kruidvat. Kruidvat offered €100 off the price of a €400 computer screen for each Dutch goal during Monday’s game against Italy.
Safe bet, right? Italy is the defending World Cup champion, after all. And the Dutch only scored three goals during their brief three-game appearance in that tournament. That’s an easy promotion - - look patriotic, and make a few bucks as well.
Oops. The Netherlands won 3-0. What’s good for the country is in this case bad for the store. You do the math...all of a sudden that computer screen became a very good deal!
Company spokesman Jose Mes said the company's Web site crashed before halftime during Monday's game as it was swamped by "hundreds of thousands" of bargain hunters hoping to take advantage of the deal.Well, Kruidvat wins this one. People will love the 3-0 victory, and now they’ll love Kruidvat for it as well. Something tells me Friday’s game against France won’t have a promotion like this.
Several hundred computer screens were sold at €100 each before supplies were exhausted and the company stopped the deal. Mes said Tuesday the company apologized to disappointed customers.