Fans of You Don’t Mess With The Zohan now have a real life hero to admire off the big screen. That would be Capitals LW Alexander Ovechkin, who has an endorsement deal with Hair Cuttery. And you guessed it – they cut hair. The sponsorship deal stemmed from Ovechkin’s visit to Hair Cuttery for a haircut. And the rest is history.
The company launched OvieStyle.com, a site dedicated to all things Ovechkin, and probably a little bit of style. But if you think Ovechkin is a style-maven, you’re truly mistaken. He’s not the reincarnation of Zohan. He just likes to keep things simple.
On how he started going to Hair Cuttery in the first place:
"I can't remember what I was thinking," Ovechkin said. "I just go to the mall after practice because I have big hair."On how he likes his hair cut
"I just go to her and I say, 'Short,' " he explained.Fair enough. We’ll just call him low-maintenance. Ovie has other sponsorship deals with CCM and Energy Drinks, but his association with Hair Cuttery is clearly the most dear to him, and the most bizarre.