When attendance is down, teams have a number of different options to fill the seats. Discounted tickets and give-aways are two classics. They can also provide incentives, like vouchers for free gas. Bolton, an English Premier League team is trying a new approach, and it'll either be a great success, or result in many arrests and firings. In order to combat slumping attendance they're giving out free beer.
The first 1,000 fans at Saturday's match against Blackburn will be given free beer, with discounted pints available for all of the rest. Ticket prices behind both goals have been slashed to £15 and £5, youngsters can buy a season ticket for £49, and fans are being encouraged to bring banners and flags to the ground’s newly designated ‘singing end’.Is it just me, or does this sound disastrous? Sure, attendance is down. But the combo of cheap food, beer and tickets seems to be asking for the wrong crowd. That formula seems to be foolproof across the globe, and I'm not sure how Bolton thinks it'll be any different.